* 2003 Scientific American names Toyota Motor Corporation as "Business Leader of the Year" ("Scientific American 50"; December, 2003) for its singular accomplishment in the commercialization of affordable hybrid cars.
* Motor Trend Car of the Year, 2004
* Car and Driver magazine's Ten Best list for 2004.
* North American Car of the Year award for 2004. Nominated in 2001.
* International Engine of the Year for 2004.
* "Best Engineered Vehicle for 2004" by SAE's Automotive Engineering International magazine.
* 2005 European Car of the Year (406 points, ahead of Citroën C4 with 267 points and Ford Focus II with 228).
* 2006 EnerGuide Award (Midsize)
* 2006 Intellichoice Best Overall Value of the Year, Midsize
* 2007 Intellichoice Best in Class Winner :Best Retained Value, Lowest Fuel, Lowest Operating Costs, Lowest Ownership Costs
* Swiss government named Toyota Prius the world's greenest car in a draft study of over 6,000 cars.
* Green Engine of the Year 2008 from International Engine of the Year Awards.
* 2008 Nominated for WhatGreenCar.com Car of the Year Awards 2008, shortlisted for the UK's top Green Car Awards
* JD Power and Associates "Most Dependable Compact Car" for 2008 and 2009
* 2009 Japan Car of the Year
* ABC News Top 10 Innovations of the Decade
* 2010 Best Hybrid Car for the Money, U.S. News & World Report
* RevvItUp The Car Blog's Car of the Decade[citation needed]
* 2010 MotorWeek Drivers' Choice Best Vehicle of the Year
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
2010 Toyota Prius
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